Customers benefit from competitive pricing on inventory while sellers on Amazon who select Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM) enjoy a number of advantages in the e-commerce platform. Sellers are required to print Amazon shipping labels as part of the process in either case.
Because Amazon has such a large market and so many advantages, savvy business owners maintain websites alongside their Amazon stores. Small and medium-sized businesses can benefit from Amazon’s end-to-end turnkey solutions, which address a variety of e-commerce needs for both sellers and customers but lack warehousing, inventory, and shipping logistics. Along with competitive pricing, Amazon provides sellers and customers with quick order fulfillment through its logistics network and distribution facility.
Important: When sellers select FBA, they sell the product in Amazon’s online store and entrust Amazon with order fulfillment, including order storing, packing, and shipping. The higher sales velocity for prime account holders on Amazon results in additional fees for sellers, which they hope will be offset by this.
However, when sellers opt for FBM, they use their logistics to store, pack, and ship orders in addition to selling their goods on Amazon’s online store. Sellers with established warehousing and distribution infrastructure benefit from greater flexibility and profit margins, but as implied, they also have more work to do.
You must use the required Amazon shipping labels for all of your products if you decide to sell on Amazon and choose FBA or FBM. This tutorial shows you step-by-step how to print Amazon shipping labels and includes useful advice for reducing the stress and inconvenience associated with order fulfillment.
Provide specials and discounts
Everyone enjoys a good deal, right? On Amazon, promotions and discounts can be an effective way to boost sales and draw in new clients. Here are a few original methods for running promotions on Amazon:
1. Limited-time flash sales: Offer flash sales on your products to evoke a sense of urgency. For instance, you might present a deal valid for the following 24 hours only. This can quickly increase sales by generating buzz about your product.
2. Discounts that are combined: Customers love a good deal, and discounts that are combined can be a great way to entice them to make a purchase. You might group related items and give the sum of the prices a discount, or you might give away something for free.
3. Discounts only available on social media: Use your social media accounts to provide your followers with discounts only available there. This may be a fantastic way to thank your most devoted customers and encourage sales through your social media platforms.
4. Discounts for subscriptions: If your business sells products that customers buy frequently, think about giving subscribers a discount. This not only promotes repeat purchases but also offers a consistent stream of income for your company.
5. Gamified promotions: Make your promotions into games by rewarding customers who make purchases with prizes or rewards. Customers who leave reviews or recommend friends might receive a free product or a discount on their subsequent purchase, for instance.
It’s crucial to keep your goals and budget in mind when running promotions on Amazon. Additionally, you should make sure that customers can easily understand and benefit from your promotions. You can generate interest in your products and boost Amazon sales by using limited-time flash sales, bundle discounts, social media exclusive discounts, subscription discounts, and gamified promotions.
- Sign in to your Amazon Seller Central account: Go to the Amazon Seller Central website (sellercentral.amazon.com) and sign in with your seller account credentials.
- Navigate to “Manage Orders”: Once logged in, click on the “Orders” tab or navigate to the “Manage Orders” section. This is where you can access the orders that require shipping labels.
- Select the orders to print labels for: Choose the specific orders for which you need to print shipping labels. You can select multiple orders at once by checking the boxes next to each order.
- Click on “Buy Shipping”: Once you’ve selected the orders, click on the “Buy Shipping” button. This will take you to the shipping label creation page.
- Confirm shipping details: On the shipping label creation page, review and confirm the shipping details for the selected orders. Ensure the shipping addresses are correct and choose the appropriate shipping service (e.g., Amazon partnered carrier or other carrier options).
- Configure label settings: Set any additional label settings as needed, such as package weight, dimensions, insurance options, and delivery confirmation requirements. Fill in the required information accurately.
- Generate the shipping labels: After configuring the label settings, click on the button to generate the shipping labels. Amazon will generate a PDF file containing the labels for the selected orders.
- Print the shipping labels: Open the PDF file and send it to your printer. Make sure you have a compatible printer connected to your computer and loaded with the appropriate label paper.
- Attach the labels to your packages: Once the labels are printed, carefully cut them out along the provided outlines. Peel off the backing, if applicable, and affix the shipping labels to the appropriate packages securely. Ensure that the labels are clear and legible.
- Confirm label accuracy: Before shipping the packages, double-check that the labels are attached to the correct packages and that all the necessary information is visible, including the recipient’s address, tracking number, and barcode.
Remember, it’s essential to follow Amazon’s guidelines for printing and attaching shipping labels to ensure compliance and avoid any issues with shipping carriers or delivery.
If you encounter any specific issues or have questions about printing Amazon shipping labels, it’s recommended to consult Amazon’s seller support or refer to their official documentation for further assistance.